diff --git a/drivers/input/touchscreen/ads7846.c b/drivers/input/touchscreen/ads7846.c
index a66375700a63..8b8c43b3c27f 100644
--- a/drivers/input/touchscreen/ads7846.c
+++ b/drivers/input/touchscreen/ads7846.c
@@ -808,7 +808,7 @@ static void ads7846_read_state(struct ads7846 *ts)
 		m = &ts->msg[msg_idx];
 		error = spi_sync(ts->spi, m);
 		if (error) {
-			dev_err(&ts->spi->dev, "spi_sync --> %d\n", error);
+			dev_err_ratelimited(&ts->spi->dev, "spi_sync --> %d\n", error);
 			packet->ignore = true;
 			return;
 		}